Job Description: Digital Media Account Coordinator
Position: Digital Media Account Coordinator
Department: Communication and Media
Reporting to: Digital Media Account Manager
Job Summary:
The Digital Media Account Coordinator will play a vital role in supporting the Digital Media Account Manager in executing effective digital media campaigns and ensuring client satisfaction. This position requires exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will possess excellent communication skills and a keen understanding of digital media platforms and trends.
Key Responsibilities:
1. Assist the Digital Media Account Manager in planning, implementing, and monitoring digital media campaigns for clients.
2. Collaborate with cross-functional teams, including creative, content, and analytics, to ensure seamless execution of campaigns.
3. Conduct thorough research and analysis to identify target audiences, market trends, and competitor activities.
4. Prepare comprehensive digital media campaign reports, including performance metrics, insights, and recommendations.
5. Monitor and optimize campaign performance by analyzing key performance indicators (KPIs) and making data-driven recommendations.
6. Support the Account Manager in overseeing client budgets and ensuring campaigns are delivered within set timelines.
7. Maintain strong relationships with clients, serving as the main point of contact for day-to-day inquiries and providing regular campaign updates.
8. Stay up-to-date with industry trends, emerging technologies, and digital media best practices.
9. Assist in the development of proposals and presentations for new business opportunities.
10. Provide administrative support, including scheduling meetings, preparing meeting agendas, and organizing campaign documentation.
Required Skills and Qualifications:
1. Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
2. Proven experience in digital media account coordination or a similar role.
3. Strong understanding of digital media platforms, including social media, display advertising, search engine marketing, and email marketing.
4. Proficiency in using digital media tools and platforms, such as Google Ads, Google Analytics, Facebook Business Manager, and other relevant analytics and reporting tools.
5. Excellent written and verbal communication skills, with the ability to articulate complex ideas effectively.
6. Exceptional organizational skills and the ability to manage multiple projects with competing priorities.
7. Analytical mindset with the ability to interpret data and provide actionable insights.
8. Strong attention to detail and a commitment to delivering high-quality work within deadlines.
9. Ability to work collaboratively in a team environment and build strong relationships with colleagues and clients.
10. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management software.
Note: This job description outlines the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. The incumbent may be required to perform other duties as assigned.